Lust Hedonist

When Neil initially drew the letterforms for Lust and Lust Script, he thought he had taken it as far as he could. “It didn’t take long before I became convinced I could take it farther — but I questioned its usability, so I only sketched out the basics and moved on. But those early sketches stuck with me, and led to refinements.” Like its predecessors, there are four styles: regular, Didone, italic, and script. “And they can all work seamlessly with their immediate and extended families.”

Why call it Lust Hedonist? “The letterforms, especially the script style, are very self-indulgent for me — you might say hedonistic — and I like to see letter masses taken to extreme contrast.”

Also available: Lust, Lust Slim, and Lust Script.

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